Social video platform Twitch and BANDAI NAMCO Entertainment Europe, are glad to announce today an exclusive partnership for the creation of the Tekken World Tour. In addition to being the exclusive broadcasting platform for this competitive gaming league, Twitch will manage Tekken 7 league operations, circuit events, and content on a global scale. The aim is to build the community and infrastructure to sustain long-term growth of the historic fighting game franchise.
“The Fighting Game Community on Twitch is among our platform’s most vibrant groups of players and fans, with the Tekken World Tour created to celebrate their enthusiasm,” said Richard Thiher, Program Manager, Twitch. “It’s also notable because Fighting Games represent the roots of esports. The genre has grown from local tournaments in arcades and living rooms to global attractions filling convention centers and stadiums, with Tekken being a major franchise and influence during this evolution. Twitch’s partnership with BANDAI NAMCO Entertainment Europe for this new tournament series will help keep Fighting Games at the forefront of esports, while building toward a sustainable ecosystem for all of the players, fans, and organizers involved.”
“Tekken 7 is one of the most recognized fighting brands in the videogame industry. Twitch represents the community hub for videogame contents. The synergy between an incredible franchise and the home of the fighting game community offers infinite possibilities. One of these is the Tekken World Tour”, said Hervé Hoerdt, Vice President of Marketing at BANDAI NAMCO Entertainment Europe. “The aim is to offer a thrilling experience of Tekken 7 to all fans around world. Thanks to Twitch now they can be part of it. This is just the beginning and we are confident that this will be an exciting journey”
Check out the Trailer:
According to Esports Earnings, Tekken 7’s largest prize-pool to date was $40,000 for The King of Iron Fist Tournament 2015. When it comes to the top fighting game earners of all time, the franchise’s best player doesn’t even crack the top 20. With its extensive online ranking and tournament mode, Tekken 7 seems engineered for esports, and hopefully taking the competitive scene global and upping the stakes will finally unlock that potential.
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