SEGA Europe’s Senior Vice President of Commercial Publishing, Anna Downing affirms that Sega is “really happy with the results and we hope [Microsoft] are too,” … “Ultimately, they wanted quality titles, we wanted to take advantage of a great new opportunity.”
Downing mentioned Two Point Hospital as one of the best examples of how can Xbox Game Pass help a modest franchise to grow to over three million players worldwide.
“Our strategy over the last nine or 10 years has been to deliver games that are supported with content for the duration of their lifespans,” she explained, regardless of whether they’re necessarily multiplayer-focused or properly endless, like Football Manager. “If you look at the Total War games as an example, Creative Assembly has a plan for each of those games that will see free and premium content released over a period of years.”
“Can that model work within a subscription service? Absolutely. Would we specifically develop games with a subscription service in mind? Potentially. It really depends on how the offerings evolve over the next few years and what consumer demand and expectation is.”
Xbox Game Pass is a huge platform for SEGA who is now sending some of its best games for the platform, franchises like Yakuza have seen positive reception thanks to the 18 million subscribers around the world. Downing affirms that “the surge in engagement” is key for introducing a new franchise to a broader audience.
“It’s great for us and it’s great for consumers who get to experience something they may not have engaged with outside of the Game Pass model.”