Electronic Arts announced recently an exclusivity deal with the Masters Tournament at Augusta National Golf Club for the upcoming EA Sports PGA The Tour.
Last month Take-Two acquired HB Studios, the producers of PGA Tour 2k21 developer along with a long-term exclusive partnership with Tiger Woods. Is important to mention that Tiger Woods and Electronic Arts had a 15-year relationship for EA Sports golf games.
Electronic Arts certainly flexed its muscles against Take-Two and have acquired exclusive rights for one of the most prestigious golf events in the world. The Masters made its first-ever virtual appearance with EA SPORTS in 2011, Fred Ridley, Chairman of Augusta National Golf Club and the Masters Tournament, unveiled the new cover of EA SPORTS PGA TOUR today during his annual press conference before the 2021 Masters Tournament.
“We’re honored to partner with Augusta National, home of the Masters Tournament, to feature the course and its traditions exclusively in EA SPORTS PGA TOUR,” said Cam Weber, EVP, and GM, EA SPORTS. “EA SPORTS is committed to growing the love of sports for everyone, and through our partnerships with the PGA TOUR, Augusta National, and the other majors, we will bring new and longtime fans closer to the biggest events in golf than ever before.”
“Winning the Masters last year was one of the greatest moments of my life, and I hope to win there again,” said Dustin Johnson, 2020 Masters champion and the world’s No. 1 ranked golfer. “There is no Tournament better suited to celebrate on a video game cover, and I can’t wait to see the beauty and unique traditions of the Masters in EA SPORTS PGA TOUR.”
EA Sports PGA TOUR is being developed using the proprietary Frostbite engine and will feature next-gen technology promising “stunning fidelity, breathtaking immersive environments, and approachable, dynamic gameplay.”