Ubisoft has been going through it this generation, while they have had a few good games, the overall reputation of Ubisoft isn’t the best. We can look back at games like Rainbow Six: Siege and point to it as a clear success for Ubisoft, but even if we really look back, even Siege didn’t come out the gate in the best state. Ubisoft’s E3 press conference was lackluster, to say the least with the company pushing Just Dance more than anything. Franchises like Splinter Cell have been reduced to mobile games. To close out 2019, Ubisoft is having a rough go of it, Ghost Recon: Breakpoint appears to flopping not just from our standards but the company’s as well. Moreover, it also sounds like The Division 2 didn’t do as well as planned either according to Ubisoft.
All of this and more was revealed during Ubisoft’s financial conference call meant for investors. Ubisoft’s stock has been on a slow decline for the last month and there’s no way this conference call helped things. On top of all this news the company attempted to soften the blow by letting investors know that they’re working on two AAA games from their “biggest franchises”. This is what Yves Guillemot the Chief Executive Officer of Ubisoft had to say about these releases.
“The games we’re coming next year with — the two games we had plus the three games we’re taking from Q4 to the rest of the year — will be of very high quality, well polished, with also very good identity.
We think they will be really well-armed to be strong sellers during the year.”
Again on paper this sounds magnificent, but if this year is any indication of what’s to come, I think investors and gamers alike should be worried. Breakpoint, isn’t just a rough game, it felt like a lazy effort to rake in the cash. If Ubisoft can rebound, I’m all for it, but I don’t think they want to.
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