In a recent report from Variety, Take-Two Interactive CEO Strauss Zelnick commented on the pricing for Grand Theft Auto 6. He stated that the company wishes to deliver more value expected of the game than its asking price, and emphasized on the company’s “variable” pricing model. “So now that announcement will come from Rockstar in due time,” said Zelnick regarding the price. “Our goal always is to deliver more value than what we charge, so we’ve had variable pricing at the company forever. As you know, the approach of the industry is to launch at a premium price, sometimes with special editions, and over time, typically to reduce the price to enhance the overall size of the market. We do the very same thing.
“I think, probably more than most, we’re highly focused on making sure that the experience is great, not just because the game itself is great, but also because consumers have paid a fair price for it.” Grand Theft Auto 6 will launch on May 26, 2026 for PlayStation 5 and Xbox Series X/S.
Some important details via Rockstar Games:
Synopsis
Vice City, USA.
Jason and Lucia have always known the deck is stacked against them. But when an easy score goes wrong, they find themselves on the darkest side of the sunniest place in America, in the middle of a criminal conspiracy stretching across the state of Leonida—forced to rely on each other more than ever if they want to make it out alive.
Jason and Lucia
Jason Duval
Jason wants an easy life, but things just keep getting harder.
Jason grew up around grifters and crooks. After a stint in the Army trying to shake off his troubled teens, he found himself in the Keys doing what he knows best, working for local drug runners. It might be time to try something new.
“If anything happens, I’m right behind you. Another day in paradise, right?”
Meeting Lucia could be the best or worst thing to ever happen to him. Jason knows how he’d like it to turn out, but right now, it’s hard to tell.
Lucia Caminos
Lucia’s father taught her to fight as soon as she could walk.
Life has been coming at her swinging ever since. Fighting for her family landed her in the Leonida Penitentiary. Sheer luck got her out. Lucia’s learned her lesson—only smart moves from here.
More than anything, Lucia wants the good life her mom has dreamed of since their days in Liberty City—but instead of half-baked fantasies, Lucia is prepared to take matters into her own hands.
“The only thing that matters is who you know and what you got.”
Fresh out of prison and ready to change the odds in her favor, Lucia’s committed to her plan—no matter what it takes.
A life with Jason could be her way out.
Places
Vice City
Everything in Excess.
We’re a long way from the ’80s, but Vice City is still the sun and fun capital of America.
The glamour, hustle, and greed of America are captured in a single city. Each neighborhood has something to offer, from the pastel art deco hotels and bright white sands of Ocean Beach to the bustling panaderias of Little Cuba and the bootleg brands of the Tisha-Wocka flea market to the VC Port, the cruise ship capital of the world.
Leonida Keys
Gateway to Paradise.
The dress code is casual, the bars are loaded.
Life in this tropical archipelago isn’t flashy, but it’s easy. Get your buzz on and pull up a deck chair, but look out—you are right on the doorstep of some of the most beautiful and dangerous waters in all of America.
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More than doubled previous record.
According to former employee accounts.
According to a recent report.