Sony Interactive Entertainment has announced that it has acquired the UK-based computer vision and machine learning company Cinemersive Labs. The company was founded in 2022. According to Sony, following the acquisition, the Cinemersive Labs team will “join SIE’s Visual Computing Group (VCG) and contribute to our broader efforts in advancing state-of-the-art visual computing within games.”
The full announcement message:
At Sony Interactive Entertainment (SIE), the company behind the PlayStation brand, we are continually exploring new ways to push the boundaries of visual computing and deliver richer, more immersive gameplay experiences. Today, we are pleased to announce that SIE has entered into an agreement to acquire Cinemersive Labs, a UK-based machine learning and computer vision company.
Founded in 2022, Cinemersive Labs brings together a specialized team with deep expertise in computer vision and machine learning.
Following the acquisition, the Cinemersive Labs team will join SIE’s Visual Computing Group (VCG) and contribute to our broader efforts in advancing state of the art visual computing within games. This includes applying machine learning to enhance gameplay visuals, improve rendering techniques, and unlock new levels of visual fidelity for players.
We look forward to welcoming the Cinemersive Labs team to SIE and continuing to make PlayStation the best place to play.
Sony Interactive Entertainment recently shut down Dark Outlaw Games. The studio was established just a year ago in March 2025 and was led by Call of Duty veteran Jason Blundell. Additionally, according to J-Soul on ResetEra, Dark Outlaw Games was in the early stages of its first game before it was shut down. Blundell also notably co-founded Deviation Games, an indie studio working with Sony on a new IP before it was shut down two years ago in March 2024, after Blundell left the studio in September 2022.
