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SEGA

Sega Goes Green With PC Packaging

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SEGA has announced that all its physical PC packaging will be of recyclable materials, the initiative will start with Total War: Rome II – Enemy at the Gates Edition, which will launch on February 6, 2020. SEGA made clear their commitment to a more sustainable and environmentally friendly packaging for newer releases.

The publisher will use alternatives to plastic packaging which will reduce the amount of pollution cause by sending waste to landfill, According to SEGA, the packaging will still look premium and will maintain its shelf appeal.

 

To echo Miles Jacobson’s statement in September 2019 regarding Football Manager 2020, it’s “a price worth paying to help secure the planet’s future”. Rob Bartholomew, Total War’s Chief Product Officer agreed, saying: “We’re proud that Creative Assembly is able to collaborate with SEGA on this great initiative to help reduce plastic waste and be a part of this small step towards a greener industry.”

“This initiative underlines SEGA Europe’s commitment to reducing its plastic waste and its ongoing efforts to implement environmentally friendly business practices,” said Gary Dale, President/COO of SEGA Europe. “Our estimations with regards to Football Manager 2020 suggested we’d save up to 20 tonnes of plastic packaging for that title alone, so taking this step for the rest of our PC portfolio would see that saving rise exponentially. We’d like to reiterate Miles’ plea from September 2019 to the entertainment industries to investigate similar packaging solutions, across movies, games and music so we can collectively observe a drastic reduction in the production of plastic packaging and its associated waste and pollution, over the coming years.”

The packaging will consist of a box made from 100% recycled and recyclable cardboard, along with a 100% recycled and recyclable manual. Vegetable inks will be used. This approach represents an extra cost to Sega Europe, but actually might prove cheaper in the years to come, lighter packaging means lower fuel costs and cheaper destruction cost as the package can be fully recycled.

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