Playtonic Launches a New Publishing Label

After introducing one of the best 3D platformers in recent times, Playtonic Games announced a new venture that will see the developer and three studios making a partnership for the launch of a new publishing label called Playtonic Friends.

You wouldn’t believe the amount of hidden gems out there that are left unearthed! We’re making it our mission to bring interesting games that tickle our fancy to the surface and get the love and attention they deserve. We’ve been digging around and speaking with developers from all over the world and there’s a massive wad of fantastic projects brimming with potential.

We’re keen to help talented studios focus on game development, while our newly formed publishing team handle the other bits. Don’t worry, all our devs (like Steve, Kev, Daley, et al) are still working on… whoops, almost had us there!

The publishing label will allow Playtonic to use its experience producing and launching Yooka-Laylee and Yooka-Laylee and the Impossible Lair to give those hidden-gem games, developers, and new businesses a chance to reach the best audience possible.

“The knowledge that we were coming up to our sixth birthday triggered lots of typical Teams calls amongst the staff here at Playtonic,” said Gavin Price, CEO, Playtonic. “Should we all don party hats and video chat together? Should we have a few mocktails, whip out the Karaoke and belt out our best Beyoncé? Or should we launch a new publishing label designed to bring the best games from indie studios the world over to market? Given I had a bit of scratchy throat that evening – and that the establishment of Playtonic Friends had been brewing as a serious ambition for a while –  we went with that.”

Playtonic Friends has the support of the Bedfordshire-based Awe Interactive, New York studio Fabraz, and international outfit Okidokico.

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