PlayStation Stars Loyalty Program Will End Next Year

Sony Interactive has announced that, after three years, it will end the PlayStation Stars loyalty program fully on November 2, 2026. The program has stopped accepting new members, and all campaigns will cease on July 23. PlayStation Stars members can still access their Digital Collectibles even after the closure. Qualifying points from the program will be redeemable until November 2026. The company didn’t give a specific reason for the closure, but notes that it is evolving with industry trends.

The full quote by Sony Interactive Entertainment vice president of Network Advertising, Grace Chen:

“Since launching the program [in 2022], we’ve learned a lot from evaluating the types of activities our players respond best to, and as a company, we are always evolving with player and industry trends. Through this evaluation, we have decided to refocus our efforts and will be winding down the current version of PlayStation Stars. We will continue to evaluate our key findings from this program, and are looking into ways to build upon these learnings.”

Additional details via Sony:

Here are some key things to know as these changes take place:

• Starting today, PlayStation Stars will no longer accept new members for this version of the program.
• If members choose to cancel their PlayStation Stars membership starting today, it will not be possible to rejoin this version of the program, and members will lose all earned Points.
• Current PlayStation Stars members can still earn Digital Collectibles, Points and level up their status until July 23, 2025 at 7:59AM PDT | 3:59PM BST | 11:59PM JST. After this date, there will be no new PlayStation Stars Campaigns available, or any additional rewards or status benefits to earn.
• This version of the PlayStation Stars program will fully end on November 2, 2026 and current PlayStation Stars members can continue to redeem Points as long as their Points don’t expire before then.
• We also wanted to let you know that PlayStation Stars members can still access their Digital Collectibles, even after these changes take place.

We want to thank all of our players for supporting PlayStation Stars since the launch in 2022. As we explore new ways to evolve our loyalty program efforts for the future, we’ll continue to celebrate all of our players through the various community activities we have planned. 

The programs we create are all inspired by you, and we look forward to bringing you compelling new experiences for many generations to come.

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