STX Entertainment is preparing for the release of its wildly original action film Hardcore Henry, in the meantime, the studio has partnered with independent game developer, creator and publisher Starbreeze, which will integrate an all new character from the film and two new heists into its award-winning and phenomenally popular game PAYDAY 2.
Starbreeze’s successful PAYDAY franchise has more than 9 million active players worldwide.
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The Hardcore Henry promotion began on March 24th with the availability of a Jimmy Character Pack and a special online trailer directed by Hardcore Henry’s visionary filmmaker Ilya Naishuller. The integration will move into full gear on March 31 and will marry the best action, characters and content gamers love when Starbreeze and STX team up to release two new full-throttle Hardcore Heists, allowing for intense and immersive interplay between the game and the forthcoming motion picture.
The Jimmy Character Pack DLC is free for all PAYDAY 2 players and will welcome Hardcore Henry’s mysterious and multi-talented character Jimmy to the game’s gang of heisters. The Hardcore Heists DLC for PAYDAY 2, also available free to all players, contains two all-new heists – Hardcore: The Boiling Point Heist and Hardcore: The Murky Station Heist. Both content additions will be available for PAYDAY 2 players through Steam and other digital distribution channels.
Also, for a limited time, customers that purchase Hardcore Henry movie tickets via Fandango or Movietickets.com will receive a code for a free download of PAYDAY 2 and the Hardcore DLCs.
“It’s been a long-time dream of mine to gain a great movie collaboration for PAYDAY 2 and have the director of the movie intimately involved in creating a live-action piece for the game. I’m so psyched to have Ilya direct our Payday-crew and introduce Jimmy in such a bombastic way,” said Bo Andersson Klint, Starbreeze CEO. “We’re ecstatic to be able to expand our entertainment industry cross collaborations with this STX Entertainment partnership.”
“Hardcore Henry and PAYDAY 2 are the perfect marriage of entertainment properties, and we hope that gamers join us on this amazing thrill ride,” said Oren Aviv, President and Chief Content Officer of STX Entertainment.
“Ilya Naishuller is a one-of-a-kind talent who has re-defined the way motion pictures are experienced, and we are thrilled to continue to break new ground with him in interweaving the movie and gaming worlds with this unique marketing program with Starbreeze,” said Jack Pan, President of Marketing for the STX Entertainment Motion Picture Group.
For more information regarding the Hardcore Henry DLCs, please visit Overkill software official site.
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