Nintendo of America has announced that the current President and chief operating officer Doug Bowser will retire on December 31, 2025. He will retire after over a decade in multiple roles at the company. He will be succeeded by Devon Pritchard, who has been in the video game company for over 19 years and a member of the company’s leadership team. Pritchard will also join the Nintendo of America board of directors as a Nintendo Co. executive officer.
Bowser commented on the announcement in a press release, saying:
“One of my earliest video game experiences was playing the arcade version of Donkey Kong. Since that time, all things Nintendo have continued to be a passion for both me and my family. Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we’ve created for consumers.
Now, it’s time for the next generation of leadership and Devon’s track record speaks for itself. She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company’s growth. I have full confidence that she will guide the company to even greater heights.”
Pritchard added:
“I am humbled and excited to take on this new role. Doug has been a fantastic mentor, and I look forward to building on the incredible foundation he has helped establish. With characters and worlds that offer something for everyone, my focus will be continuing to build on Nintendo’s legacy of surprising and delighting our longtime fans, while at the same time welcoming new players into the Nintendo family.”
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