Today, the London-based Guild Esports has been officially founded, and its activities will begin soon. The academy is Co-Founded by former professional football player David Beckham, this project will, coach and lead players to the road of a professional esports athlete. Carleton Curtis has been hired as the Chairman of Guild, he will add its experience working at Activision Blizzard and Red Bull to the new project.
Guild Esports will be a business that will have its academy style progression, players will be scouted and molded and will be taught how to professionals. The Guild is hoping to have their inaugural team playing by the autumn and will initially compete in games such as Rocket League, FIFA and Fortnite.
Speaking about the launch of Guild Esports, David Beckham said:
“Throughout my career I’ve been lucky enough to work with players at the top of their game, and I’ve seen first-hand the passion and dedication it takes to play at that level. I know that determination lives in our esports athletes today and at Guild we have a vision to set a new standard, supporting these players into the future. We are committed to nurturing and encouraging youth talent through our academy systems and I am looking forward to helping our Guild Esports team grow.”
“The meteoric rise of esports shows no signs of slowing down and this is the perfect moment for Guild Esports to enter this exciting market. We have built an experienced management team and I am proud to have David Beckham as co-owner in this venture as his professionalism and deep experience of developing high-functioning sports teams aligns with our core strategy of building the best in class esports teams. At Guild Esports, David will be instrumental in helping shape the coaching programme implemented at our academies and we welcome his valuable mentoring as well as the inspiration he gives the younger generation of athletes.Esports is already one of the most popular spectator sports on Earth and will continue to grow globally as excitement, accessibility and knowledge of the sector soars. Guild looks forward to playing a big role in the future of this growing community.”