God of War – War On the Floor Event
Warriors fans at the Feb. 10 game against the Spurs were treated to a unique halftime show in which a 3D projection of the upcoming PlayStation game God of War was rendered on the hardwood. Watch as Kratos journeys through a perilous Norse realm fighting off a new pantheon of epic creatures while teaching his son, Atreus, to do the same. A glimpse of the greatness that awaits in the new God of War, available April 20th.
This projection-mapping magic uses ultra-bright video projectors together with powerful media server engines to paint vivid imagery complete with sense of motion and depth directly onto large surfaces. It could be a building, a wall around Asgard, a World Serpent…or in this case, the basketball court during half time.
Santa Monica Studio drove the creative process over several months in collaboration with a fantastic company called Platige Image to ensure it aligned with our studio’s vision for the game. After storyboarding the epic action sequence, we mo-capped the official in-game stunt performers for both Kratos and Atreus to ensure both characters moved and behaved in an authentic fashion.
This action vignette shows Kratos and Atreus facing off against Draugr, Helwalkers and one particularly unhappy Ogre. While this sequence does not appear in the game, its inspiration comes directly from Kratos and Atreus’ adventure.
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While this particular God of War advertisement shown during the recent Golden State Warriors game is unquestionably impressive in terms of it sheer size, scale, and ambition, this isn’t the first time that Sony and Santa Monica Studio have sprawled art for the forthcoming title across such a large and unconventional canvas. For instance, the companies put up a huge mural advertisement for God of War in Los Angeles during E3 2017.
All things considered, with God of War‘s launch a little more than a couple of months away, fans should expect Sony and Santa Monica Studio to continue ramping up promotion of the forthcoming PlayStation 4 exclusive.
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