Nintendo Says Labo Support Will Continue
Nintendo announced that Nintendo Labo support will continue, however, with strong aspirations still present in Nintendo’s thoughts, since Nintendo Labo didn’t quite get off to the flying start that Nintendo may have been hoping for.
Nintendo of America president Reggie Fils-Aimé explained to The Verge, the Nintendo’s thought process on Labo. Interestingly, he likens the new experience to games such as Brain Age and Wii Fit, suggesting that it will continue to sell at a steady pace.
Here’s what Reggie said:
“Labo is the type of game, much like Brain Age for the Nintendo DS, much like Wii Fit, it’s a game that’s going to sell for a very long time at a very steady pace. Which is a different curve than a traditional video game. And so from that standpoint, our focus is on how we can continue to support it, how we continue to help consumers understand the proposition. There’s a lot of activity happening with Labo around the summer, especially as kids are out of school, we think it’s a prime opportunity. Labo is off to a strong start and in our view is going to continue to get a lot of support.”
Shinya Takahashi, general manager of Nintendo’s software division, Nintendo EPD, also mentioned how Labo’s target audience is still in the process of being reached. Because right now, fans of gaming (who might not be completely sold on the concept) are the only people who really know about it, but Nintendo hopes this will change in the future.
Shinya Takahashi said:
“We want to get to a demographic that’s not traditionally reached by games at all. I think the case with Nintendo Labo right now is that there are some people who know about it, and quite a lot of potential still for us to explore. The people who are aware of Nintendo Labo right now I think are still in the circle of Nintendo fans and game fans in general. We’re really interested in how we can go beyond that, to people who aren’t really in the loop of game news.”