Grand Theft Auto 6

Grand Theft Auto 6 Marketing Will Begin This Summer

In its recent Q3 earnings results, Take-Two Interactive Software confirmed that marketing for Grand Theft Auto 6 will begin this summer. This suggests the game remains on track for its November 19 release date, though it does not guarantee it.“ Our execution throughout fiscal 2026 has been extraordinary and we are highly confident as we approach fiscal 2027—which promises to be groundbreaking for Take-Two and the entire entertainment industry—led by the November 19 release of Grand Theft Auto VI with Rockstar’s launch marketing set to begin this summer,” Take-Two Interactive Software said in a press release sent to IGN. In the same IGN report, Take-Two Interactive Software CEO Strauss Zelnick said he felt “very good” about the game’s planned release and denied rumors of a delay to the physical edition.

 

Some important details for the game via Rockstar Games:

Synopsis

Vice City, USA.

Jason and Lucia have always known the deck is stacked against them. But when an easy score goes wrong, they find themselves on the darkest side of the sunniest place in America, in the middle of a criminal conspiracy stretching across the state of Leonida—forced to rely on each other more than ever if they want to make it out alive.

Jason and Lucia

Jason Duval

Jason wants an easy life, but things just keep getting harder.

Jason grew up around grifters and crooks. After a stint in the Army trying to shake off his troubled teens, he found himself in the Keys doing what he knows best, working for local drug runners. It might be time to try something new.

“If anything happens, I’m right behind you. Another day in paradise, right?”

Meeting Lucia could be the best or worst thing to ever happen to him. Jason knows how he’d like it to turn out, but right now, it’s hard to tell.

 

Lucia Caminos

Lucia’s father taught her to fight as soon as she could walk.

Life has been coming at her swinging ever since. Fighting for her family landed her in the Leonida Penitentiary. Sheer luck got her out. Lucia’s learned her lesson—only smart moves from here.

More than anything, Lucia wants the good life her mom has dreamed of since their days in Liberty City—but instead of half-baked fantasies, Lucia is prepared to take matters into her own hands.

“The only thing that matters is who you know and what you got.”

Fresh out of prison and ready to change the odds in her favor, Lucia’s committed to her plan—no matter what it takes.

A life with Jason could be her way out.

 

Places

Vice City

Everything in Excess.

We’re a long way from the ’80s, but Vice City is still the sun and fun capital of America.

The glamour, hustle, and greed of America are captured in a single city. Each neighborhood has something to offer, from the pastel art deco hotels and bright white sands of Ocean Beach to the bustling panaderias of Little Cuba and the bootleg brands of the Tisha-Wocka flea market to the VC Port, the cruise ship capital of the world.

Leonida Keys

Gateway to Paradise.

The dress code is casual, the bars are loaded.

Life in this tropical archipelago isn’t flashy, but it’s easy. Get your buzz on and pull up a deck chair, but look out—you are right on the doorstep of some of the most beautiful and dangerous waters in all of America.

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