Epic Launches Digital Games Store With 88% Revenue Going to Developers
Epic Games, the developers of the popular Battle Royale game, Fortnite, announced today that they will launch the Epic Games store. The store will launch with a selected list of games on PC and Mac, then it will open up more broadly to other games, Android devices and other open platforms throughout 2019. As they are developers themselves, they wanted to create a store with a fair economics and direct relationship with gamers.
For the past five years, Epic Games built tools that enabled them to bring their games directly to gamers, one of these tools is the Epic Games launcher on PC and Mac featuring Fortnite and Unreal Engine, building a worldwide digital commerce ecosystem supporting dozens of payment methods, where they gained great economies of scale thanks to Fortnite’s growth.
The Epic Games store will operate on the following principles:
- All Developers Earn 88%
Developers receive 88% of revenue. There are no tiers or thresholds. Epic takes 12%. And if you’re using Unreal Engine, Epic will cover the 5% engine royalty for sales on the Epic Games store, out of Epic’s 12%.
- Have a Direct Relationship With Players
People who buy your games automatically subscribe to your newsfeed so you can reach them with game updates and news about upcoming releases. The newsfeed is front-and-center. You’ll also be able to reach your players through email, if they choose to share it.
- Connect with Creators
YouTube content creators, Twitch streamers, bloggers, and others are at the leading edge of game discovery. The 10,000-strong Epic Games Support-A-Creator program helps you reach creators, so they can help you reach players. If you opt to participate, creators who refer players to buy your game will receive a share of the revenue that you set (tracked by code or affiliate marketing link). To jumpstart the creator economy, Epic will cover the first 5% of creator revenue-sharing for the first 24 months.
- Developers Control Their Game Pages
As a developer, you control your game page and your newsfeed. There will be no store-placed ads or cross-marketing of competing games on your page, and no paid ads in search results.
- All Engines Are Welcome
The Epic Games store is open to games built with any engine, and the first releases span Unreal, Unity and internal engines.
- When You Succeed, We Succeed
We’ve built this store and its economic model so that Epic’s interests are aligned with your interests. Because of the high volume of Fortnite transactions, we can process store payments, serve bandwidth, and support customers very efficiently. From Epic’s 12% store fee, we’ll have a profitable business we’ll grow and reinvest in for years to come!
More details on upcoming game releases will be revealed at The Game Awards this Thursday, December 6th.