EA Acquires Mobile Developer Industrial Toys

Electronic Arts announced today that Industrial Toys, a creative team of experienced game makers based in Pasadena, California, is joining the company. Led by Alex Seropian, founder and former CEO of Bungie Studios and former executive at Disney Interactive, the team is known for developing unique game ideas on different devices, and they join EA with a continued focus on bringing new game concepts to life.

“Creating breakthrough games takes passionate developers and incredible creativity, and each time we’ve worked with the Industrial Toys team, we’ve been inspired by their unique approach,” said Samantha Ryan, SVP and Group GM in EA’s Worldwide Studios group. “We’re thrilled to have them join our studio organization, pursue new ideas together and bring amazing new games to our players.”

The 14-person Industrial Toys studio is joining EA’s Worldwide Studios organization, the global creative collective responsible for development of EA titles across all major platforms.

The acquisition closed in July 2018. Terms of the agreement were not disclosed.

“About Electronic Arts

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™.

About Industrial Toys

The growth of mobile games is astonishing and while there’s plenty of content out there, there isn’t enough great content for core gamers — we’re committed to changing that. Industrial Toys is an independent game studio focused on creating great mobile games for core gamers.

Our first title, Midnight Star, is a re-imagining of the sci-fi shooter for touch devices.

As 2nd Lt. Charles Campbell of the MSRV-17 Joplin, players encounter deep space, a strange alien landscape, and a war that has long since been lost. Using the clues left to him, his crew, and a TON of awesome guns, Charlie must develop from modest exocommunications specialist to the one human being left with the means to take down the bad guys.

Midnight Rises is the tie-in graphic novel app from sci-fi writer John Scalzi and artist Mike Choi which details the events leading up to the Midnight Star, and contains the extra bits that serve as the “geekapedia” for anyone who wants to dive deeper into the lore.

Our second title, Midnight Star: Renegade picks up where Midnight Star leaves off and lets the player build their own custom arsenal of weapons to continue the fight to save humanity. Like its predecessor, Renegade offers new innovative touch controls to bring shooter fans a truly mobile experience.”