In a recent Q&A session for Capcom earnings report, the large publisher confirms that they are not so sure about rising the price of next-gen games, the marketing team will determine how to select an adequate price according to industry trends. Capcom is working on two next-gen projects, a new IP called Pragmata and Resident Evil Village.
Q. What is your policy regarding pricing for next-generation titles?
A. We do not have a set policy at this time. We will consider our approach having analyzed both our strengths and weaknesses while closely monitoring industry trends.
In recent weeks Take-Two Interactive announced that NBA 2k21 will launch for $70 on PlayStation and Xbox, however, CEO Strauss Zelnick explains that the increase in the unified price of games is something that is needed and the company will determine prices on a game-by-game basis. Ubisoft, on the other hand, will not change the price of their upcoming games, at least in 2020.
Ubisoft’s CEO Yves Guillemot stated that “ for the $60 price we are really concentrating on the Christmas releases and we have decided that those games will be launched at $60″.
The increase of the $60 price cap of current-gen is expected to be raised, DG President and CEO Yoshio Osaki told the outlet the problem of the unified cost for a AAA game of USD 60, something that has not been increased since 2005. In late June, Former PlayStation Executive Shay Laden explained how the current approach in AAA Games Design “not sustainable”.
“We do not have a set policy at this time,” said Capcom. “We will consider our approach having analyzed both our strengths and weaknesses while closely monitoring industry trends.”
For more information about Capcom check this video in which Sung Lee analyzes what’s happening in the HQ of the Osaka-based company.